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Read the Vogue Business 2024 Beauty Index
Beauty
The Ordinary maintains top spot while La Roche-Posay and Cerave pick up the pace
The beauty industry begins to show signs of recovery in the second edition of the Vogue Business Beauty Index.
Beauty
Clarins performance proves consumer confidence lies in the prestige
While the legacy brand shows the old formula is often the right one, it could take notes from L’Oréal’s La Roche-Posay and Cerave to grow through innovation.
Beauty
Experimentation in innovation pays off for Nars
While the cult cosmetics brand may be leading the pack, traceability, virtual consultations and hyper-personalisation remain key battlegrounds in innovation.
Beauty
Battling beauty’s waste crisis: The Ordinary hits ESG top spot
Parent company Deciem’s fight against industry waste is carving out its place in the sustainability sphere, but the spotlight remains on certification and labour policies — key differentiators for shoppers.
Beauty
Cerave cracked the digital marketing code. Here’s how
In a buzzy Super Bowl campaign, the skincare brand tapped the ironic to overtake market favourites Charlotte Tilbury and Fenty Beauty.
In the second edition of the Vogue Business Beauty Index, The Ordinary continues to lead, while L’Oréal powerhouses La Roche-Posay and Cerave take second and third place, rising four and five positions, respectively, bolstered by consumer sentiment and digital performance.
