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Swedish Stockings CEO: ‘Tights are the plastic straw of fashion’

In its mission to disrupt the disposable culture around tights, Swedish Stockings has learnt how to balance scale with sustainability. Now, it’s unveiling a collaboration with influencer Camille Charrière.
Swedish Stockings Camille Charriere tights. Image may contain Clothing Footwear High Heel Shoe Adult Person Hosiery...
Photo: Swedish Stockings

Picture the scene: you’re running late for work (or a party), rushing around your bedroom, frantically pulling on a pair of black tights. Your nail snags on the fabric and a ladder unfolds up the leg. Frustrated, you run back to your wardrobe and rustle around for another pair, except this one has a hole in the toe, and the next pair is torn at the gusset.

Despite their ubiquity, tights are often an afterthought — for the people designing them as much as the consumers churning through them. They are also largely made out of synthetics, and it is widely estimated that roughly eight billion pairs are thrown away each year.