Advanced

Six trends shaping the jewellery industry now

The jewellery sector is bucking luxury’s downturn, thanks to investment value, innovation and a stronger stance on social issues.
Image may contain Adult Person Body Part Face Head Neck Accessories Finger Hand Jewelry and Necklace
Photo: Courtesy of Bvlgari

After a record year, the luxury jewellery industry is at a crossroads. What will drive growth from here?

To sustain momentum, experts say brands should focus on hitting the right price points (the sweet spot can span from $5,000 to $100,000), innovating in traditional categories and upping engagement on social media in both new and established markets.