Parkas, bucket hats, band tees: Will the Oasis reunion revive Britpop style?

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. “This has shrunk,” comedian George Lewis captioned a recent video as he pulled his Oasis T-shirt out of a drawer, put on a parka jacket and added a bucket hat. The video has so far garnered almost 40,000 likes and over 600,000 views. “POV: Me walking into work after the Oasis reunion announcement,” another user captioned her video, strutting into an office in a parka and a bucket hat, hitting almost 20,000 views. On Instagram, Gen Z model Thomas Meacock shared two reels since the announcement showcasing Oasis-inspired outfits to his 659,000 Instagram followers — both of which have 50 per cent more likes than his average posts. Many have prayed for it, but no one thought it was really possible: Oasis is reuniting for a 2025 tour, thanks to brothers Liam and Noel Gallagher setting aside an infamous 15-year feud. The announcement blasted classic Britpop back into the mainstream. Spotify reported that global streams of the band had risen 690 per cent since the announcement at the start of the week, while #OasisReunion has garnered nearly 200,000 posts. With Oasis fever in full swing, is Britpop style set for a renaissance, too? Inspired by the 1960s Northern Mod movement, the Gallagher frontmen were regularly seen sporting bucket hats, parkas, windbreakers and polo shirts from brands such as Stone Island, Kangol, Levi’s and Adidas, and influenced a whole generation to emulate. Pinterest has seen a surge in search for parkas (+97 per cent); anoraks (+36 per cent); Gazelle Adidas (+105 per cent); Britpop aesthetic (+25 per cent), and mod fashion (+45 per cent) between July and the announcement, with the tour having a significant impact. To court this newfound interest, Asos has already posted a “Style lessons from the Gallagher brothers” carousel to Instagram featuring many of these silhouettes and included links to shop the look on their website. A day after the bombshell announcement, Northern luxury streetwear brand Represent posted a cryptic photo of a branded T-shirt with the Oasis logo stuck over it. Captioned “This is it, this is happening” (the same sentence the Oasis account used to confirm the Oasis Live ’25 tour), it’s now the brand’s most-liked post, with over 23,000 likes so far. A spokesperson for the brand later confirmed it’s an official collaboration but declined to share further details. Levi’s, another brand famously affiliated with Oasis, has also already released the “Band Tee Collection”, which includes T-shirts with a Maine Road football pitch (home to Manchester City, the club Oasis supports), the same Union Jack logo from the first Oasis merch shirts issued and the classic Decca Logo (the record company they were initially signed to). Over the last two years, there’s been a strong link between tour dressing and mainstream fashion trends. Most notably, Taylor Swift’s Eras Tour, which sees fans dress up inspired by the star’s different Eras, sent sales for sequins and cowboy boots soaring. Cowboycore has seen a 99 per cent spike in searches on Depop since the beginning of 2024, also inspired by Beyoncé’s Renaissance tour. Renaissance also triggered a reigning silver trend throughout 2023. Now, experts believe the Oasis reunion could be another trend-setting tour. On Pinterest, searches for “Oasis band” are up 105 per cent this month, which Jessica Payne, fashion editor at Pinterest UK, says is down to people finding “inspiration to emulate their look ahead of their reunion next year”. This past year, “bloke-core”, which combines football and pub aesthetics, has also been trending. Through this, men and women have already been experimenting with casual dressing inspired by British subculture. With similar roots, it feels like the Britpop renaissance is a natural and inevitable evolution across menswear and womenswear. How can brands tap in authentically without alienating Oasis’s proud northern fanbase? How are brands tapping in? Oasis style is about more than band tees. “They were ‘dressers’ rather than ‘fashionistas’, opting for what you’d see on the football terraces and in the streets of Manchester, which ironically propelled them into fashionista royalty,” explains menswear commentator and host of the Dansplaining podcast, Danny Lomas, who notes that silhouettes like parkas and windbreakers will become extremely popular over the next year in anticipation of the tour. Retailers looking to capitalise on the Oasis hype also need to consider strategies to include these trends in their spring assortments, says Krista Corrigan, retail analyst at EDITED. She notes that several of Oasis’s staple trends, particularly outerwear, were already bolstered by the men’s SS25 runway, “promising a safe investment opportunity for retailers next year”. For example, utility jackets were seen at Hermès, retro Harrington styles at Fendi and oversized macs at Prada. “Brands should look to these silhouettes as a blueprint for transitional spring drops and festival edits ahead of next year,” she adds. However, Corrigan warns that with the reunion still nearly one year away, retailers should have a contingency plan for trends too niche or specific to the band and should particularly refrain from investing too heavily in licensed merchandise to avoid steep markdowns once the tour is over. Lomas also notes that “they [Oasis] didn’t even really wear designer (bar the occasional Stone Island or Burberry) and instead offered a laid-back swagger even the top stylists couldn’t replicate — Northern authenticity.” For this reason, luxury brands who attempt to enter the market with no previous connection to it should be wary. “Oasis fans are a hardy bunch, and unlike a lot of micro trends, which are about adopting a lifestyle rather than living it, the brands who have more of a connection will always come out on top,” says Lomas. It’s why Northern-based brand Represent and longtime Oasis-affiliated brand Levi’s collaborations both made sense to Lomas. “We’re definitely gonna see an uptick in luxury but utilitarian sportswear labels like C.P. Company and Stone Island that Liam and Noel have always worn,” agrees menswear podcast Throwing Fits co-founder James Harris. However, he’s more pessimistic, believing that “the main elements of bloke-core aren’t going anywhere anytime soon as lads around the world making an Oasis pilgrimage will need to cap off their multi-thousand quid expenses with a working-class inspired outfit.” Regardless, it’s something that retailer End Clothing has been mindful of. “The culture that informs and inspires these trends is omnipresent; there’s a responsibility to protect it and not over commercialise,” says David Dover, brand marketing manager at the retailer. “We’ve understood and acted on this [UK subculture-based trends] with our strategic partnerships with the likes of Adidas, C.P. Company and Stone Island collaborations such as our SPEZIAL ‘By The Sea’ collection,” he explains, noting that they have long been embedding themselves in this space with meaningful and large-scale activations. “The mod ethos was always ‘clean living under difficult circumstances’ and came under a time of great austerity, not too dissimilar to what we’re living in today,” says Lomas. “All of the styles mentioned above are modular, so can be easily played around with, without having to make a full U-turn overnight,” he continues, so even if Oasis fever eventually cools down (although that might be some time away), these pieces should be “a staple of any man’s wardrobe”. Comments, questions or feedback? Email us at feedback@voguebusiness.com. More on this topic: Did the arena tour kill festival fashion? What 2023’s great concert ‘Renaissance’ meant for the brands onstage What brands can learn from pop girl summer’s biggest hits

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