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Read the Vogue Business Index: H2 2024
Retail
Cafés, chatbots and human connection: The omnichannel features consumers crave
Whatsapp, pop-ups and hospitality collabs boost emotional connection for accessories favourites, including Kate Spade and Longchamp, according to the latest Vogue Business Index.
Technology
Gucci retains Index innovation leadership, but Hugo Boss and Versace surprise with virtual activations
Virtual and augmented reality continue to scale, but new DPP legislation presents challenges for brands, the latest Vogue Business Index finds.
Retail
‘Bake-at-home’ totes and meme culture: The luxury brands winning digital
As TikTok goes from strength to strength, lo-fi versus hi-fi and the social commerce boom are the newest digital playgrounds for luxury brands, according to the latest Vogue Business Index.
Retail
Chanel defies luxury’s slowdown
Purchase intent remains steady despite the economic landscape, while the perception of quality is under fire in the latest Vogue Business Index.
Sustainability
Gucci and Bottega Veneta fight to defy the industry’s rollback on ESG
Brands are failing to reach sustainability targets while consumer-facing circularity schemes are prioritised, according to the Vogue Business Index.
Louis Vuitton maintains its stronghold for the fifth Index in a row, achieving first place through excellent consumer sentiment and impressive digital performance. Gucci maintains its second place, having first taken over Dior in the H1 2024 edition of the Index. Meanwhile, Fendi returns to the top 10 this edition, while Loewe climbs five positions to enter the top 10 for the first time.
