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As brands and creators seek out X alternatives, who wins?

The platform formerly known as Twitter has been increasingly politicised. We weigh up where power users in fashion could land next.
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Photo: Acielle/ Style Du Monde

Camille Charrière joined X — then Twitter — in 2011. The editor and influencer had far fewer followers on the platform than she eventually did on Instagram — around 15,000 compared to 1.4 million — but she says it was her favourite form of social media for a long time.

“When trying to make sense of something, whether it was a fashion show, a film, or a piece of pop culture, I would always go to Twitter. It was where all the intelligent discourse happened first, and then everybody would report on what was being said there.”