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Read the Vogue Business 2024 Watches Index
Retail
Cartier takes the lead in the Vogue Business Watches Index top 5
Richemont’s hero brand sets a high bar for rivals, as cross-industry partnerships and strong consumer values pay off in the first edition of the Vogue Business Watches Index.
Retail
Omega’s celebrity endorsements and the digital dominance of Rolex score high
In the first edition of the Vogue Business Watches Index, the industry continues to thrive through collaboration and online buzz. But where is it falling short?
Retail
Rolex captures confidence in an uncertain industry
While exports are down, luxury watch brands witness mixed results, but Gen Z presents an opportunity for growth when it comes to the sentiment of shoppers.
Retail
Celebrity ambassadors hold the key to digital. Which brands are winning?
Propelled by social channels, the luxury watch industry is tapping pop culture figures and its own community to head up digital strategies — they’re proving successful.
Technology
How innovation became the watch market’s secret ingredient
Breitling leads in innovation thanks to its involvement in product collaborations, exhibitions and digital product passports.
In the first Vogue Business Watches Index, the digital space is dominated by three top-performing brands: Cartier, Omega and Chopard, followed closely by Longines and Rolex.
The top three brands for market share also sit within the top five brands for digital performance: with Chopard notably absent, Rolex makes up 30.3 per cent, while Cartier and Omega each make up 7.5 per cent. By contrast, Patek Philippe and Audemars Piguet, which have respective market shares of 5.6 per cent and 4.9 per cent, boast low digital performances at 26 per cent and 11 per cent, respectively.
